I am a huge supporter of animal rights. I donate to organizations, both locally and nationally, who support the welfare of animals and educate the public. One organization that will never get a cent out of me is PETA.
For years I have found their tactics tacky. Their self-righteous campaigns strike me as hyperbolic and (frankly) boring. I'd rather go naked than wear fur? Yawn, Yawn, Yawn. And their lame publicity stunts, like the news on CNN this morning that they are encouraging musical group Pet Shop Boys to change their name. I don't question their motives, but (because I work in the industry) I know how much money that could be spent on animal welfare is going instead to media companies for billboards, magazines ads and posters. Especially in this economy, it's important to make every dollar count - which is why I steer clear of PETA while I'm steering clear of fur.
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